Flowers in paintings is a curated photo-book highlights flowers depicted in European oil paintings from 1400 to 1900, with the collection sourced from the Metropolitan Museum of Art.
By cropping the flowers from the original paintings, the book draws the audience's focus to the intricate details of the floral elements, allowing for a deeper appreciation of their beauty and craftsmanship.
Book Design
2021
The Doris Duke Foundation wanted to celebrate the 10th anniversary of the Doris Duke Artist Awards—the nation’s largest unrestricted grant specifically for individual performing artists. In anticipation of their landmark anniversary event at New York’s Jazz at Lincoln Center, None Other developed a video that spoke to this decade of achievements in arts funding and the foundation’s hope for the future.
Collaborting with None Other, I created the typography design for this video. None Other conducted audio interviews with seven performing artists and captured still photography with them in their homes and studios. In the edit, they layered their audio narration with sequences of photography in motion. None Other took this non-traditional approach in order to include the widest range of artist voices and locations possible within scope, ultimately delivering the final film with cutdowns and a library of portraits.
Collaborated with None Other
Video
202
Coursera wanted an intoduction and explanition video for their Skills Dashboard function and SkillSets programs.
Working with the art director, designers and animator, I helped with the storyboards and visual approaches for this animated video. I created 2D Illustrations style frames for the motion graphics.
Art Director: Roddy Hyduk
Collaborated with None Other
Video
2021
Buildings
Typologies
Industrial buildings typologies is a curated book features selected artworks from the MoMA collection, focusing on the industrial building typologies photography series by Bernd and Hilla Becher. The typeface design imitates the mechanics of stencils, complementing the industrial theme.
Book Design
2021
Title Sequence
A title sequence for the Japanese movie Swing Girls, which tells the story of a group of high school girls forming a jazz band. The film is characterized by its bright, inspirational, and youthful mood. To capture this essence, I designed the title sequence to reflect the same vibrant and uplifting atmosphere, ensuring it resonates with the movie's energetic and spirited tone.
Video
2020
This project involved redesigning the covers for American Road Magazine, a travel publication dedicated to road trips across the U.S. The magazine highlights scenic routes, local attractions, and hidden gems, offering inspiration and practical tips for road trip enthusiasts.
For the redesign, I reimagined the magazine’s logo, drawing inspiration from the concept of the vanishing point on a road, symbolizing the endless possibilities of adventure. The typography combines a bold Gothic sans-serif with a modern serif, creating a balance between classic road signage and contemporary design elements, ensuring the covers are both visually striking and reflective of the magazine’s adventurous spirit. I chose a vibrant color palette to evoke the excitement and diversity of the American landscape.
Magazine Rebranding
2021
An exhibition identity project for Walter De Maria titled Exist/Not Exist. The name of the exhibition is inspired by the naming conventions of De Maria’s artworks, such as Seen/Unseen and Known/Unknown, reflecting the enduring presence and influence of De Maria and his work even after his passing.
The use of tracing paper in the exhibition publication is a deliberate choice, drawing from the precise measurements characteristic of De Maria’s artworks. This material choice not only highlights the meticulous nature of his creations but also adds a layered, ethereal quality to the exhibition materials, mirroring the themes of existence and continuity.
Exhibition Identity
2020
A short frame-by-frame motion graphic portraying the story of the special matrilineal bond between my mother and me. When I was young, I didn’t know how to cut my nails, so asking my mother to cut my fingernails became a habit. Even after I grew up and learned to cut my nails, we continued this little tradition because my mother believed it would strengthen our bond. Now, studying alone in New York, whenever I cut my fingernails, I think of my mother. It serves as a reminder to stay connected with my family.
Video
2020
This is a French-folded book exploring the connection between a person and a typeface that reflects their character.
I chose Alfred Hitchcock and the typeface HWT Unit Gothic, as both exhibit a sense of black humor. To leverage the unique format of the French fold, I incorporated movie screenshots of Hitchcock’s cameo appearances within the folds. By cutting out a hole in the pages,
I visually indicated his presence in each screenshot, creating a dynamic and engaging way to explore his signature style and personality.
Book Design
2020
This project involves designing or inventing an object whose sole purpose is to evoke an emotion.
I chose gum as my primary element to evoke a feeling of disgust. Over the course of a week, I collected all the gum I chewed and used it to create a sculpture. To enhance the concept, I added tags to transform the sculpture into a collectible product. The final piece challenges the viewer's perception of everyday objects and explores the boundaries of art and emotion.
Branding
2019